Top 5 Developments in African Sports to Look Forward To in 2025
As 2025 approaches, Africa is set to take center stage in the global sports arena. With a lineup of prestigious events and promising developments, the new year looks to be transformative for the continent. From the football fields of Morocco to the cycling tracks of Rwanda, African sports are poised to shine brighter than ever. […]
The Promising Growth of Flag Football in Africa
When most people think of football in Africa, images of packed stadiums cheering for stars like Didier Drogba, Mohamed Salah, or Jay Jay Okocha come to mind. But another form of football, one with fewer tackles and more agility, is making its mark. It’s called Flag Football. This no-contact adaptation of American football is growing […]
Breaking Barriers in Recognition: The Opportunities in African Player Awards
From George Weah’s historic Ballon d’Or win to Pieter-Steph Du Toit’s recognition as World Rugby Player of the Year, African sports stars have occasionally broken through to receive accolades on the world stage. Yet, while these rare recognitions have been celebrated, the need for a consistent, fair, and expansive system that acknowledges African athletes’ contributions […]
Promoting African Sports Through Improved Unity and Investment
When it comes to sports, Africa has proven time and again that it possesses a unique blend of talent, passion, and potential. From electrifying local matches to international tournaments, sports have a way of capturing the continent’s energy and uniting people across languages, borders, and cultures. But what happens when that unity is put to […]
The Future of African Sports: How Workshops Are Building Tomorrow’s Leaders
The Future of African Sports: How Workshops Are Building Tomorrow’s Leaders Africa’s sports industry is undergoing a profound transformation, emerging as a source of entertainment and a catalyst for socio-economic development. With a rich heritage of athletic talent and a growing market that is expected to surpass $20 billion by 2035, the continent is poised […]
The Business of African Sports: Insights from Industry Leaders
The Business of African Sports: Insights from Industry Leaders Africa’s sports industry is at a turning point, driven by visionary leaders who understand the business potential of sports beyond the playing field. The continent has long been known for producing world-class athletes, but now, the business side of sports is gaining momentum, driven by innovation, […]
Top 15 Non-Playing Careers in African Sports
Top 15 Non-Playing Careers in African Sports No doubt, Africa’s sports industry is witnessing a transformation, with increased investments in sports infrastructure and growing participation across various sports disciplines. While the continent is known for producing world-class athletes, the success of African sports doesn’t solely rely on players. Behind the scenes, a wide range of […]
Addressing Africa’s Sports Industry Challenges Through Education and Training
Did you know that Africa’s sports industry accounts for less than 1% of the continent’s GDP? A figure that pales in comparison to regions like North America and Europe. Despite this, there’s hope for Africa’s sports to grow, with experts predicting an 8% growth in the next three to five years. At the heart of […]
Bridging the Talent Gap in the Business of Sports in Africa
Africa is home to some of the world’s most exceptional athletes, from Olympic sprinters to world-class footballers, basketball players, and beyond.
Beyond the Paris 2024 Olympics: SWA Sports’Role in Building a Stronger Sports BusinessEcosystem in Africa
The Paris 2024 Olympics brought global attention to the remarkable talents of Africanathletes, who achieved significant milestones on the world stage. While these achievements are a source of pride, they also underscore a critical opportunity: the need to develop a more robust sports business ecosystem across Africa.SWA Sports , a leader in this movement, is […]