WHO WE ARE
SWA Sports is a strategic advisory and ecosystem development firm focused on the future of sports in Africa.
We work at the intersection of global ambition and local execution, helping athletes, foundations, and organisations navigate and operate within a complex but high-potential landscape.
ORIGIN STORY
SWA Sports began as a marketing-driven initiative focused on emerging sports.
Fragmented systems, limited commercial pathways, and a lack of credible intermediaries made it difficult for meaningful projects to succeed at scale.
In response, SWA evolved.
our mission
To enable meaningful, structured, and scalable sports development across Africa through advisory, partnerships, and execution.
our vision
To become the most trusted partner for building and delivering sports initiatives in Africa, setting the standard for how the world engages with the continent.
what makes us different
- Clarity in Complexity
We simplify a fragmented ecosystem into clear, actionable pathways.
- Credibility on the Ground
We operate with trusted networks and verified relationships across the industry.
- Structure Before Execution
We prioritise strategy and alignment before moving into action.
- Global Perspective, Local Intelligence
We understand both the expectations of international partners and the realities of operating within Africa.
- Long-Term Orientation
We build for sustainability, not short-term visibility.
MEET THE TEAM
Tekena Williams
John Ofana
Idris Shuaibu
Aisha Shuaibu
Advisory Board
Aisha Augie
Frank Dupuis
O’tega Ogra
Tonye Cole
