SWA Sports is a premier partner in unlocking the full potential of African sports.

About Us

Established with a vision to revolutionize the sports landscape across the continent, SWA Sports is a full service sports solutions company dedicated to bridging the gap and providing comprehensive solutions for the development, management, and elevation of sports in Africa.

Our Values

Passion for Sports Excellence: We are driven by a deep passion for sports and a commitment to excellence in everything we do, striving to elevate the standard of sports across Africa.

Innovation and Visionary Leadership: We embrace innovation and visionary leadership to revolutionize the sports landscape, continuously seeking new ideas and approaches to drive positive change.

Integrity and Ethical Practices: We conduct ourselves with the utmost integrity, honesty, and transparency, upholding ethical practices and fostering trust with our clients, partners, and stakeholders.

Collaborative Partnerships: We believe in the power of collaboration and teamwork, forging strong partnerships with stakeholders across the African sports ecosystem to achieve shared goals and maximize impact.

Empowerment and Inclusivity: We are committed to empowering individuals and communities through sports, promoting inclusivity, diversity, and equal opportunities for all.

Excellence in Service Delivery: We are dedicated to delivering excellence in every aspect of our services, providing comprehensive solutions tailored to meet the unique needs and challenges of our clients.

Continuous Learning and Development: We foster a culture of continuous learning and development, encouraging curiosity, innovation, and ongoing improvement to stay at the forefront of the sports industry.

Social Responsibility and Impact: We recognize our responsibility to make a positive impact on society through sports, leveraging our resources and expertise to support community development initiatives and social causes.

Resilience and Adaptability: We are resilient and adaptable in the face of challenges, embracing change and adversity as opportunities for growth, learning, and innovation.

Celebration of Achievement and Success: We celebrate the achievements and successes of our clients, partners, and stakeholders, recognizing and honoring their contributions to the advancement of sports in Africa.

Our Mission

To connect problems to solutions in African sports, sparking meaningful conversations and bridging the existing gaps.

Our Vision

To develop the sports business eco-system of the African continent through strategic business growth, partnerships and investment.

Meet The Team

Aisha Shuaibu

Aisha Shuaibu

Founder and President

From the love of the game in high school, Aisha grew connected to sports through basketball being her outlet for self expression, while also contributing to her wellness, competitive spirit and personal development. With over 8 years of experience in business, she is a passionate entrepreneur with an eye for ideation, brand development and strategic growth. Aisha is driven by the desire to make lasting impact in sports as an innovator and ground-breaker. She believes in the power of defying the norm, collaboration and investment in women-led businesses.

Idris Shuaibu

Idris Shuaibu

Co-Founder and Vice President

Idris is a former semi-pro athlete who played for the Ozu Wolves for 5 years in Istanbul, Turkey. He drives impactful initiatives that utilize the power of sports to create positive change within society. He is the commissioner and co-founder of the Abuja Flag Football League, the 1st COED sports body in Nigeria’s capital city. The creation of AFFL is in line with his vision to promote equality and grow the non – contact American Flag Football sport in Nigeria.

Linda Akalugwa

Linda Akalugwa

Lead Researcher, Research and Development

Linda is a sport marketing and event management executive. She is a graduate of sports science administration, and is currently pursuing a postgraduate sport business management degree at Humber College, Canada. Linda has a background in customer relationship management, social media management and sales/marketing. She is passionate about getting brands closer to their audience, through fan experience and brand activation.

Ayodeji Adams

Ayodeji Adams

Head of Media

Ayodeji is a highly skilled and results-oriented professional with over five years of experience in sports media, broadcasting and digital media. He has co-produced events for Sony, Guiness, NPFL/LALIGA, and worked in broadcast journalism for Africa Independent Television (AIT) and TOSTV Network, demonstrating effective communication and media management skills.

Elhannan Livingstone

Elhannan Livingstone

Business Development Specialist

Elhannan thrives as a seasoned business development specialist. She seamlessly blends operational expertise with strategic vision to fuel sustainable growth. Her domain stretches beyond the boardroom, encompassing IT, finance, and utility-scale planning. Driven by a desire to empower, she has actively supported diverse organizations, wielding technology as a tool to craft effective and sustainable business solutions.

John Idowu

John Idowu

Business Development Specialist

John is an avid Business Development Specialist with more than a decade of experience across both Indigenous and Multinational firms. His passion lies in identifying growth opportunities, unlocking partnerships, and putting his expertise to use by securing mutually beneficial relationships with both private and public sector sports industry giants.

Advisory Board

Momodou Samba

Momodou Samba

AMS Group

Frank Dupuis

Frank Dupuis

Dupuis Investment

Tonye Cole

Tonye Cole

Sahara Group

Aisha Augie

Aisha Augie

Centre for Black and African Arts & Civilisation (CBAAC)

O'tega Ogra

O'tega Ogra

The Presidency, Federal Republic of Nigeria

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