Power Play is an exclusive gathering designed for key players shaping the future of African sports business. This event spotlights remarkable success stories and innovative strategies driving growth across the continent’s sports industry. 

Power Play spotlights remarkable success stories and innovative strategies driving growth across the continent’s sports industry. Connect with influential decision-makers, discover inspiring case studies and an immersive photography exhibition and gain fresh insights into building sustainable impact in African sports.

This event is in partnership with HERitage House and supported by #AfricaScores. 

Key Features

Picture The Impact Photo Exhibition

The Power Play photo exhibition “Picture The Impact” is a visual journey into the rise of emerging sports across Africa through the lens of SWA Sports projects, partners and collaborators. Through powerful portraits and dynamic action shots, the exhibition captures the untold stories of young athletes, community champions, and grassroots movements that are shaping the continent’s sporting future.

From dusty fields and makeshift facilities to scalable products and international stages, these images showcase the resilience, passion, and creativity driving Africa’s sporting renaissance. Each frame is more than an image — it is a testament to heritage, culture, and the transformational role of sport in fostering opportunity, unity, and progress.

This collection celebrates not just the game, but the people behind it — the underdogs, the dreamers, the builders — and credible ideators like SWA Sports, whose journeys reflect Africa’s power to turn play into impact, and passion into legacy.

A Conversation With Icons Panel

This session brings together trailblazing African figures who are redefining the power and purpose of sport on the continent. This dynamic panel highlights leaders who are not only excelling in their fields but also shaping the growth of emerging sports, building new business ecosystems, and unlocking socio-economic opportunities for Africans.

Through candid dialogue and inspiring storytelling, these icons will share the challenges, triumphs, and bold strategies behind their journeys. The session goes beyond competition, exploring how sport intersects with entrepreneurship, culture, and development to create lasting impact.

Designed to be informal, engaging, and thought-provoking, this conversation offers the audience a rare opportunity to hear directly from the game changers driving Africa’s sporting renaissance — and to reimagine the future of sport as a force for business, empowerment, and transformation across the continent.