Sports As A Business Conference ’24

The Sports As A Business Conference is SWA Sports’ flagship annual convening that serves as a catalyst for dialogue, innovation, and actionable strategies within the African sports industry. Positioned as a premier platform for sports business thought leadership, the conference brings together key stakeholders—including policymakers, investors, sports professionals, corporate executives, and entrepreneurs—to explore emerging opportunities, address systemic challenges, and accelerate the sustainable growth of the sports sector across the continent. As a brand, the conference aims to elevate the commercial value of sports in Africa by driving public-private partnerships, promoting innovation in infrastructure and governance, and championing the economic potential of athletes and organizations. Through keynote speeches, panel discussions, workshops, and exhibitions, the event fosters knowledge exchange, inspires strategic collaboration, and ignites a shared vision for sports as a viable tool for socio-economic transformation. Since its debut in 2024, The Sports As A Business Conference has established itself as a milestone event in Nigeria’s sporting calendar, igniting momentum for industry reform, capacity building, and long-term impact. It continues to build a growing network of changemakers committed to redefining Africa’s sports narrative—locally and globally.