About
SWA Sports is a premier partner in unlocking the full potential of African sports.
SWA Sports is a leading sports-for-development consultancy dedicated to advancing the African sports ecosystem by providing strategic solutions across four core pillars: Sports Entrepreneurship, Women & Youth Empowerment, Ecosystem Development and Industry Growth and Grassroot Sports Development.
As a company that bridges the gap between sports and sustainable development, we consult, design, and execute high-impact initiatives that empower athletes, professionals, and organizations. Our work focuses on leveraging sports as a catalyst for economic growth, talent development, and social change.
Through strategic advisory services, training programs, corporate partnerships, and grassroots initiatives, SWA Sports helps stakeholders in the African sports industry create long-term, scalable impact. By addressing key gaps in the sector, we are committed to shaping a future where sports are not only a career path but also a tool for community empowerment, investment, and global competitiveness.
At SWA Sports, we believe in actionable solutions that drive measurable change. Whether working with governments, brands, or individuals, we ensure that every project contributes to the broader vision of a thriving, self-sustaining African sports industry that creates opportunities for all.
our mission
To leverage sports as a transformative tool for fostering development, creating lasting impact, and building enduring legacies for our clients.
our vision
To be the driving force behind Africa’s sports evolution by fostering
innovation, entrepreneurship, and inclusive opportunities that empower youth, develop talent, and build a globally competitive sports ecosystem.
Our Values
- Passion for Sports Excellence
We are driven by a deep passion for sports and a commitment to excellence in everything we do, striving to elevate the standard of sports across Africa.
- Innovation and Visionary Leadership
We embrace innovation and visionary leadership to revolutionize the sports landscape, continuously seeking new ideas and approaches to drive positive change.
- Integrity and Ethical Practices
We conduct ourselves with the utmost integrity, honesty, and transparency, upholding ethical practices and fostering trust with our clients, partners, and stakeholders.
- Collaborative Partnerships
We believe in the power of collaboration and teamwork, forging strong partnerships with stakeholders across the African sports ecosystem to achieve shared goals and maximize impact.
- Empowerment and Inclusivity
We are committed to empowering individuals and communities through sports, promoting inclusivity, diversity, and equal opportunities for all.
- Resilience and Adaptability
We are resilient and adaptable in the face of challenges, embracing change and adversity as opportunities for growth, learning, and innovation.
Our Core Pillars of Impact
Grassroots Development
Talent development starts at the grassroots level, yet many young athletes lack access to professional training, mentorship, and career pathways. SWA Sports is committed to creating inclusive opportunities for emerging talents by investing in community-based programs that nurture excellence from the ground up.
Key Initiatives:
- Grassroots Sports Development Programs – Implementing structured training and mentorship programs for young athletes across different sports.
- Coaching & Capacity Building – Equipping local coaches with the knowledge and skills to develop world-class athletes.
- Social Impact Sports Campaigns – Using sports as a vehicle for education, health, and social change in underserved communities.
Ecosystem Building & Industry Development
Africa's sports industry requires stronger collaboration between stakeholders—athletes, coaches, federations, governments, and investors—to achieve long-term success. SWA Sports plays a pivotal role in connecting key players to drive industry-wide progress through strategic partnerships, advocacy, and infrastructure development.
Key Initiatives:
- Public-Private Partnerships in Sports – Facilitating collaborations between governments, corporate entities, and sports organizations to fund and develop facilities.
- Sports Policy Advocacy & Governance – Advising on policies that promote a structured, transparent, and investor-friendly sports landscape.
- Networking & Knowledge Sharing – Organizing conferences, think tanks, and roundtables to encourage dialogue and cross-sector partnerships.
Sports Entrepreneurship & Business Innovation
The African sports industry holds immense untapped economic potential. However, many athletes, professionals, and sports businesses struggle to commercialize their skills and initiatives. At SWA Sports, we provide entrepreneurs and organizations with the tools, insights, and networks needed to create profitable, scalable, and sustainable sports enterprises.
Key Initiatives:
- Sports Business Training & Incubation – Workshops and mentorship programs for athletes, coaches, and professionals looking to build sports-focused businesses.
- Commercialization of Sports Assets – Consulting services on monetizing talent, content, and events for long-term financial sustainability.
Women & Youth Empowerment
Women and young people remain underrepresented in Africa's sports industry, with limited access to leadership, coaching, and career opportunities. SWA Sports is committed to breaking barriers by equipping them with the resources, skills, and platforms to excel in sports and beyond.
Key Initiatives:
- Women in Sports Leadership Programs – Training and mentorship for female professionals to take on executive roles in sports organizations.
- Youth Development & Career Acceleration – Tailored workshops to guide young athletes and professionals in navigating the sports business ecosystem.
- Mission Teams & Internship Programs – Providing access to internship opportunities in our active regions and real-world experience in sports administration and management.
MEET THE TEAM
Aisha Shuaibu
Idris Shuaibu
John Ofana
Muhideen Ajibade
Chineye Emeka
Godstime Egelege-Idama
Tekena Williams
Israel Adebayo
Timothy Avenzan
Advisory Board
Momodou Samba
Tonye Cole
Frank Dupuis
Aisha Augie
